Under the art direction of the store’s owner, I developed the logo and branding identity for Guppies, a one-stop children’s shop in the Point Ruston shopping district.

The focus was on a simple, bold and colorfully cute illustration style, with several PNW animal icons to help draw kids in.

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Social Media and Web Design was also cultivated to work smoothly with the branding of the store. I used matching carousels on instagram and Shopify to create a seamless visual link between social media and our Ecommerce site.

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Daydream Books is a personal design project, to create a logo and branding identity for my dream bookshop. I wanted to create icons that represented my favorite genres- children’s literature, fantasy, science fiction and mystery.

The color palette is soft but leaves room for a lot of variations, with a strong black and white focus.